Josh | Product Designer

The Challenge

A single day, time-boxed design exercise putting into action the Design Thinking process by the Stanford d.School. The goal was to rapid-prototype a social featureset for Netflix.

Active Entertainment

I recruited friends to help with user testing of paper prototypes. Netflix never adopted these features, but Amazon implemented a very similar "X-Ray" feature less than a year after I conducted this test. I guess I was on the right track.

Deliverables

Empathy Map: Understanding user needs and viewing habits.
Paper Prototypes: Rapid low-fidelity testing with real users.
Visual Designs: High-fidelity mockups of the proposed interface.

Netflix Trivia Concept UI — Concept UI: An interactive trivia layer over active content.

Paper Prototypes — Paper prototyping the interaction model.

Design Thinking Process — The design thinking process: Empathy mapping to final concept.